Nadia Ermer

Nadia Ermer

Theia, Grow with the Flow
Brands are spoken about in human terms: personality, character, attitude, sincerity, etc. But before there can be a brand, there must be a strong, consistent, and memorable visual identity. This is an area of graphic design that is of special interest to me. The process typically begins with language: What is the name of the brand and what is the story behind the name? What is the narrative that makes the case for the development of the product or product line, and that solidifies its reason for being? Creating a visual identity that embodies and supports the narrative involves several crucial decisions: typography, color palette, mark, visual vocabulary, shape, and form. I created the card deck Grow with the Flow and the brand name Theia. Through the random selection of a single card, the deck is designed to promote introspective thoughts and open-mindedness in ways that are helpful and comforting.

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